Mailchimp’s new direct mail capability has us thrilled for our Mailchimp users. At the moment you need to have physical addresses to send postcards to contacts, but that will soon change with the full feature release.Read More
If you're tackling something like your Instagram account with a scrappy budget or without one, the question you and your team are probably trying to answer is "What's my ROI?". Before taking that step, try focusing on the return on engagement, or the return on (your) energy.Read More
The reasons why you should only have ONE call to action in your emails can be simplified into two things:
1. You can only click one thing at a time.
2. Your email content should have primed them to do something specific.
Don’t F up your momentum by asking them to take 6 different paths at the same time.Read More
Your goal for any piece of content, especially in your email marketing, is to get the reader all the way to the end. Using momentum will make sure they get there.Read More
What’s the point of having a ton of followers if you don’t know what to do with them? If you’re building a brand that doesn’t necessarily follow a profit driven business model that doesn’t mean you still can’t make a few bucks off of the massive following you’ve been building. For those companies that aren’t selling a product or service -- sell yourself -- rather, your influential power.Read More
At some point in time, you're going to encounter bad customers. There will be customers that will be slow to cough up the cash, some who don't ever seem to know what they need, and ones you can't ever seem to please. If you've ever experienced any of these people then you know nothing can be more frustrating than working when you and a client can't get on the same page.Read More
if yours misses any
on this checklist
Looking for ways to connect your social media presence to direct sales for your business? It doesn't have to be complicated. Follow these strategic steps to appeal more to your customers online.Read More