Mailchimp’s new direct mail capability has us thrilled for our Mailchimp users. At the moment you need to have physical addresses to send postcards to contacts, but that will soon change with the full feature release.Read More
The reasons why you should only have ONE call to action in your emails can be simplified into two things:
1. You can only click one thing at a time.
2. Your email content should have primed them to do something specific.
Don’t F up your momentum by asking them to take 6 different paths at the same time.Read More
Your goal for any piece of content, especially in your email marketing, is to get the reader all the way to the end. Using momentum will make sure they get there.Read More