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M.A.D.D. Skills

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Growhaus Foundation presents a digital education program that addresses the need for greater access to workforce development. M.A.D.D. Skills (Media Arts & Digital Design) supports open access creative and entrepreneurial development to New Orleans residents (ages 16 and up) by providing free to low-cost programs focused on developing new digital skills that can help them qualify for higher paying jobs and career opportunities.

Low on skills, short on opportunities.

The residents of New Orleans need greater access to educational resources for workforce development. After taking a look at key statistics about New Orleans' current employment economy, it is apparent that a large portion of the population in New Orleans are lacking (1) diversity in employment opportunities, (2) the skills to earn higher wages, (3) and access to the funding to pursue any form of higher education to be eligible for these opportunities.

Creating opportunity through community.

Our goal is to guide ages 16 and up through clear pathways to develop digitally-driven skills that help to promote themselves as members of the workforce or their business ideas, opportunities for professional advancement in creative industries, and culturally relevant tools to inspire further education and a future in creative entrepreneurship. Our vision is to extend as many branches to education, resources, and opportunity as we can through our programming. With the help of qualified teaching artists we offer a variety of high quality media and design courses designed to teach proficiency in leading industry softwares like Adobe Creative Cloud or Google Office Suite. This ensures that those looking to create their own paths can make an impact right here in New Orleans working for a local business, or joining the ever-growing gig economy. Basic digital courses will be made available to members of the community costing anywhere from $0-$45. Members enrolling in advanced digital courses can pay anywhere from $50-$120 per course, which is more than 50% less than the cost to enroll in a college course in Louisiana.

 
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Our fundamentals for economic development

 

Education

Members of our community can take non-certification or certification courses, provided by experienced instructors, to develop skills in graphic design, basic marketing principles, photography, and more. Our courses are designed to teach participants how to adapt these skills in a corporate or entrepreneurial setting.


Resources

Members of our community will have access to educational resources, equipment, and space to aide in their development and productivity. Members will be able to rent/borrow production equipment, utilize studio space, and tap into a network of other creative professionals with their membership.


Opportunity

Members of our community who have completed and received certification for advanced coursework can become eligible to teach classes as paid teaching artists. Members who have completed certifications in advanced coursework become automatically eligible to join our database of professionals for hire.

 

We focus these efforts on the local community by requiring that members have an address located within the New Orleans Metropolitan Statistical area.

We’ve already proven demand for these types of courses through our digital marketing & design company, Growhaus Studio, where we provide digital marketing & design workshops to local entrepreneurs and small business, in collaboration with local accelerator and incubator programs. M.A.D.D. Skills is an extension of this work to the local community. The number 1 stressor for industry leaders is finding qualified workers to fill the design and software positions.


 

The four-week pilot program

Offers two free beginner’s courses at accessible locations throughout the city over the span of four weeks, that introduce participants to a new digital skill that can be applied in professional workspaces.

We’re diving into a new skills with courses like:

  • Digital Marketing Basics for Business

  • Intro. to Photoshop for Business

  • Branding 101: Create a Premium Brand on a Budget

  • Intro. to Google Suite

  • Mobile Phone Production

  • Fundamentals of Digital Storytelling

 
 
 

How much does opportunity cost?

With $15,000 we can launch our 4-week pilot program which offers community members the chance to enroll in two (2) non-certification skill building workshops and support the following three months of operation while we work to gain funding and generate support for the program.

Launching the M.A.D.D. Skills pilot program will require funding for a location to host two separate classes of up to 20 students, over the course of four weeks, any digital software that may be required for courses, experienced course instructors, promotional efforts, and community outreach.


MONTHLY EXPENSES

 

Facility Rental

General Admin

Payroll and Wages

Marketing & Advertising

TOTAL

$1,300

$500

$1,590

$1,000

$4,390

 

Our goal is to be able to reduce this cost over time with the help of partners and sponsor who have shown a commitment to the City of New Orleans, which we can leverage to donate space, resources, and funding.

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Targeted Sponsors

Reaching our goals.

Our goal is to build awareness within the local community to increase participation in the courses as well as to generate interest from local and national sponsors to support our mission. Our long-term goal is to purchase a space to house M.A.D.D. Skills. We anticipate this program to be the first phase of a three-phase plan to create a physical space that houses digital education courses, free digital and creative resources, and a platform for creative professionals to develop culturally relevant media and art, to be known as the M.A.D.D. Haus. The sooner we can invest in space, the more variety in courses, resources, and opportunities we can provide for the community.

Our goal is to launch the M.A.D.D. Skills pilot program within three months of receiving funding. Within those three months we will:

  • Implement a marketing plan which includes digital and print advertising and community outreach

  • Confirm a location to host courses and workshops

  • Hire a Program Manager and Grant Writer

  • Hire qualified course instructors to teach the course curriculum

Our goal for the M.A.D.D. Skills Pilot Program is to equip local community members with new hard, digital skills that they can utilize professionally and to learn more about how New Orleaneans’ talents can be harnessed and shared. We will also look to attract the attention of local community funders who are dedicated to the economic development of New Orleans and can help us move forward to build this program.

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What else you should know.

Growhaus Studio is a digital marketing & design company dedicated to supporting small businesses in underserved communities. We offer a range of marketing support services through consultation & design for web, print, and social media.

We believe entrepreneurship will lead to innovation in all industries, beginning with the small businesses that drive our economy. That is why we are dedicated to producing quality content for companies, allowing them to compete online with larger, more popular brands. It is that foundation that drives us to innovate for businesses as a creative agency and is sharpening our ability to launch our own digital products and companies.

  • Founded in 2015 as Growhaus Foundation LLC

  • Headquartered in New Orleans, LA

  • Co-Founder, Dana Blandin, holds a BS in Organizational Management  & Business Law from the University of Miami School of Business and is the Director of Business Development for Growhaus.

  • Co-Founder, Jasmine Henderson, holds a BS in Multimedia Journalism & International Studies from the University of Miami, School of Communications, and is the Creative Director at Growhaus Studio.


GrowHaus Studio has been developing this concept internally for over a year, while simultaneously creating the relationships required for us to make this program successful with the local community. With your support, we’re ready to hit the ground running, and would be glad to provide any other information about the program, our credentials, or other need to know information that will support your decision making. Learn more about our team.
 

Ways to get involved.

 
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